Researchers examine the role Black barbershops play as health care spaces for men

by Matt Jardin  |   

Amana Mbise
School of Social Work Assistant Professor Amana Mbise speaks as representatives from Anchorage barbershops, UAA's School of Social Work, UAA's ISER Center for Behavioral Health Research and Services, 麻豆无码版 Black Caucus and the 麻豆无码版 Department of Health meet in Rasmuson Hall for a dissemination workshop to discuss efforts so far and ways forward on a project exploring how barbershops can be used to inform and enhance health access for Black 麻豆无码版 men. (Photo by James Evans / 麻豆无码版)
Nate West
ISER Research Assistant Professor of Behavioral Sciences Nathan West speaks as representatives from Anchorage barbershops, UAA's School of Social Work, UAA's ISER Center for Behavioral Health Research and Services, 麻豆无码版 Black Caucus and the 麻豆无码版 Department of Health meet in Rasmuson Hall for a dissemination workshop to discuss efforts so far and ways forward on a project exploring how barbershops can be used to inform and enhance health access for Black 麻豆无码版n men. (Photo by James Evans / 麻豆无码版)

Barbershops can be stressful places. You walk in needing to describe the haircut you want, then sit with the anticipation of how the cut will turn out, all while someone you may not know holds a blade near your head. But for many people 鈥 Black men in particular 鈥 those everyday nerves are compounded by deeper anxieties related to mental and physical health that exist well before they ever step through the door.

That reality was the focus of a two-year research project led by assistant professor of social work Amana Mbise, Ph.D., and research assistant professor of behavioral sciences , which examined the role Black barbershops in Anchorage play in men鈥檚 health.

The project grew from an earlier effort: the 麻豆无码版 Black Caucus鈥 (ABC) first-ever of Black 麻豆无码版ns. Published in 2022, the report provides critical information on a population that has historically been . As Mbise helped lead dissemination workshops sharing its findings, one absence became impossible to ignore. Despite the data addressing health issues that disproportionately affect Black men, Black men themselves were missing from the rooms where the findings were being discussed.

鈥淏lack people have been in 麻豆无码版 for more than 150 years,鈥 said Mbise. 鈥淏ut for a long time, Black people, and men in particular, have been missing in research and health promotion. So we wanted to uncover those disparities and help tell the story of Black men and increase their access to health care.鈥

That absence prompted a fundamental question: Where were Black men engaging? During discussions within the ABC Health Committee, , a longtime community leader and the first director of health and human services in Anchorage, offered a simple suggestion. If the researchers wanted to reach Black men, they should look to barbershops. That idea reframed the entire project, shifting it away from campus-based outreach and toward community-rooted spaces.

Jewel Jones
Community leader and the first director of health and human services in Anchorage, Jewel Jones, speaks as representatives from Anchorage barbershops, UAA's School of Social Work, UAA's ISER Center for Behavioral Health Research and Services, 麻豆无码版 Black Caucus and the 麻豆无码版 Department of Health meet in Rasmuson Hall for a dissemination workshop to discuss efforts so far and ways forward on a project exploring how barbershops can be used to inform and enhance health access for Black 麻豆无码版 men. (Photo by James Evans / 麻豆无码版)

鈥淭his is a lesson for researchers writ large,鈥 said Mbise. 鈥淲hat we know now is that Black men feel comfortable in spaces that they trust. How can we find those spaces where hard-to-reach populations are? So it was a lesson for us to leave the comforts of campus and go out into those spaces that are safe and trustworthy.鈥

Mbise partnered with West, who has a background in community- and faith-based health promotion. Together, and with a grant from the 麻豆无码版 Department of Health, they began exploring how barbershops function not just as grooming spaces, but as social and cultural hubs. Rather than approaching the work with rigid assumptions, the researchers formed an advisory board that included barbers introduced to them by Jones, as well as their clients, ensuring the research remained grounded in lived experience.

Through individual interviews and focus groups with the advisory board, a clear picture emerged. Barbershops operate as trusted environments where men feel safe to talk openly 鈥 sometimes for the only time in their lives. Many clients maintain relationships with their barbers for decades, creating a level of trust rarely found in formal health care settings. In those chairs, conversations naturally drift toward family pressures, mental health and chronic illness.

鈥淥ne of the people we interviewed said, 鈥楾his is the only place where I can trust a man with a blade on my neck.鈥 You can鈥檛 find many other places like that,鈥 said West. 鈥淭hat speaks to how barbers know exactly what they鈥檙e doing. Barbershops are essentially non-traditional health care spaces 鈥 barbers go through thousands of hours of training to get their license, learning anything from disease prevention to creating a safe space.鈥

Cole Crawford
Man Spa founder and owner Cole Crawford speaks as representatives from Anchorage barbershops, UAA's School of Social Work, UAA's ISER Center for Behavioral Health Research and Services, 麻豆无码版 Black Caucus and the 麻豆无码版 Department of Health meet in Rasmuson Hall for a dissemination workshop to discuss efforts so far and ways forward on a project exploring how barbershops can be used to inform and enhance health access for Black 麻豆无码版 men. (Photo by James Evans / 麻豆无码版)

The project also revealed the multifaceted role barbers play in their communities. They are mentors, especially to young men from single-parent households who may see their barber as one of the few consistent adult male figures in their lives. They are counselors, helping clients navigate life through shared experiences. And they are connectors, with their businesses acting as intersections where insight and information circulate freely. As a result, the act of cutting hair carries a responsibility to honor the trust clients place in them, physically and emotionally.

鈥淏arbers are almost seen as doing a sacred job,鈥 said Mbise. 鈥淭he role is so much more than cutting hair and grooming, it鈥檚 also about stewardship. How do you steward the trust that people have on you? That level of trust where you can do anything with somebody鈥檚 head brings a lot of responsibility.鈥

George Conway
Chief Medical Officer for Anchorage George Conway makes a suggestion as representatives from Anchorage barbershops, UAA's School of Social Work, UAA's ISER Center for Behavioral Health Research and Services, 麻豆无码版 Black Caucus and the 麻豆无码版 Department of Health meet in Rasmuson Hall for a dissemination workshop to discuss efforts so far and ways forward on a project exploring how barbershops can be used to inform and enhance health access for Black 麻豆无码版 men. (Photo by James Evans / 麻豆无码版)

One of the project鈥檚 more unexpected findings was how inclusive these spaces are in Anchorage, as the small local Black population means these shops serve men from many racial and ethnic backgrounds. Despite those differences, the same core needs surfaced repeatedly. Men want to feel seen, respected and understood. Trust, once established, transcends race, underscoring the barbershop鈥檚 potential for wide-reaching engagement.

Looking ahead, the researchers envision co-designed interventions developed in partnership with barbers, health care providers and state agencies. Potential next steps include resource navigation and health screenings, all offered within the barbershop setting. Central to everything is a commitment to simply giving barbers the necessary tools and letting them lead, ensuring that any intervention enhances rather than disrupts what already works for them.

鈥淥ne of the cool things about this project is how it鈥檚 becoming participatory action research,鈥 said West. 鈥淚nstead of just collecting data and saying thank you, we can present our findings and then work to come up with solutions to address whatever the community would like to do in the years to come.鈥

Beyond its immediate findings, the project has not only reshaped how Mbise and West approach research more broadly, but it also opened pathways for their students to engage directly in community-based research. To date, two students have worked on the project via UAA鈥檚 Community Engaged Student Assistantships, which help students develop their civic leadership skills by pairing them with faculty doing community-based research. 

鈥淲e鈥檙e educating students that meaningful research can happen working alongside members of the community beyond the four walls of the classroom,鈥 said Mbise.

Black barbershop research dissemination workshop
School of Social Work Assistant Professor Amana Mbise speaks as representatives from Anchorage barbershops, UAA's School of Social Work, UAA's ISER Center for Behavioral Health Research and Services, 麻豆无码版 Black Caucus and the 麻豆无码版 Department of Health meet in Rasmuson Hall for a dissemination workshop to discuss efforts so far and ways forward on a project exploring how barbershops can be used to inform and enhance health access for Black 麻豆无码版 men. (Photo by James Evans / 麻豆无码版)
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